Hailey Bieber has built a career that extends far beyond her identity as the wife of pop star Justin Bieber. From entering the modeling industry as a teenager to launching a beauty company that attracted a billion-dollar acquisition deal, she has gradually established herself in fashion, skincare, and business. Her journey has also unfolded under constant public attention, with her relationship, marriage, and family life frequently becoming topics of discussion.
Born Hailey Rhode Baldwin, she grew up in a family connected to Hollywood but developed her own professional path through modeling and entrepreneurship. Her biggest business milestone came with Rhode, the skincare and makeup brand she launched in 2022. Meanwhile, her marriage to Justin Bieber and the birth of their son, Jack Blues Bieber, brought new changes to her personal life.
Hailey Bieber’s story brings together fashion, business, celebrity culture, and motherhood, showing how her career has evolved from modeling into a broader role in the beauty industry.
Hailey Bieber’s Early Life and Family Background
Hailey Rhode Baldwin was born on November 22, 1996, in Tucson, Arizona, United States. She is the younger daughter of actor Stephen Baldwin and Brazilian-born graphic designer Kennya Baldwin. Her older sister, Alaia Baldwin, has also worked in the fashion and modeling industry.
Hailey grew up in a family familiar with the entertainment world. Her father is the youngest of the four Baldwin brothers, making actors Alec Baldwin, Daniel Baldwin, and William Baldwin her uncles. Her maternal grandfather was Brazilian musician and composer Eumir Deodato, adding another connection to the creative arts.
Although her family background introduced her to the world of entertainment, Hailey eventually developed her own career. She spent much of her childhood in New York, including time in Nyack, and attended a Waldorf school before continuing her education through homeschooling.
Her education allowed flexibility as she began exploring professional opportunities. Rather than pursuing a conventional college path, she focused on developing her modeling career during her teenage years.
How Hailey Bieber Started Her Modeling Career
Hailey entered professional modeling as a teenager and signed with Ford Models early in her career. Her first opportunities included magazine appearances and commercial work, helping her gain experience in front of the camera.
In 2014, she appeared in publications such as Tatler, LOVE, V, and i-D. That year also marked an important step in her fashion career when she appeared in a French Connection campaign and made her runway debut, walking for Topshop and designer Sonia Rykiel.
These early assignments introduced her to the demands of the fashion industry. Modeling required her to work with different brands, photographers, designers, and creative teams, gradually building her professional experience.
In 2016, Hailey signed with IMG Models, an internationally recognized modeling agency. The move helped expand her opportunities and strengthened her position within the fashion world.
Fashion Campaigns, Public Recognition, and Career Growth
As her modeling career developed, Hailey worked with established fashion labels, including Guess, Ralph Lauren, and Tommy Hilfiger. Her work involved advertising campaigns, magazine features, runway appearances, and fashion events.
She also became known for her personal style. Her fashion choices often combined minimalist clothing, relaxed everyday outfits, and polished beauty looks. Over time, her appearance and styling became part of her public identity, extending her influence beyond traditional modeling assignments.
Hailey gradually explored opportunities that gave her a more direct role in fashion and creative projects. In 2022, she collaborated with Wardrobe.NYC on a capsule collection, moving beyond modeling to participate in a fashion-focused creative partnership.
However, her career did not remain limited to clothing and runway work. Her growing interest in skincare and beauty eventually led her toward entrepreneurship, where she would achieve one of her most significant professional milestones.
Rhode: The Business That Changed Her Career
In 2022, Hailey founded Rhode, a skincare and makeup brand built around streamlined beauty products and everyday routines. The company reflected her interest in skincare and her preference for a simple, accessible approach to beauty.
Rather than continuing solely as the face of other companies, Hailey took on a leadership role in developing her own brand. She became closely involved in its creative identity and product direction, helping establish Rhode as a recognizable name in the beauty market.
The business grew rapidly and attracted significant commercial interest. In May 2025, e.l.f. Beauty announced an agreement to acquire Rhode in a deal valued at up to $1 billion. The announced transaction included $800 million in consideration at closing and the possibility of another $200 million through a future earnout, subject to the agreement’s conditions.
The acquisition represented a major milestone in Hailey’s transition from model to entrepreneur. However, the deal’s headline value should not be confused with her personal wealth. Rhode had multiple owners, and the exact amount Hailey personally received has not been publicly established.
Importantly, the acquisition did not mean she immediately left the company. Under the announced arrangement, she continued as Rhode’s founder, Chief Creative Officer, and Head of Innovation, retaining a role in its creative direction and product development.
Rhode therefore became more than a celebrity beauty project. It formed a central part of Hailey’s professional identity and demonstrated her involvement in building a business beyond modeling and brand endorsements.
Hailey Bieber and Justin Bieber: From First Meeting to Marriage
Hailey’s personal life has attracted considerable attention because of her relationship with Canadian singer Justin Bieber. The two first met in October 2009 backstage at The Today Show in New York, when Hailey was 12 and Justin was 15. Her father introduced them, and their families later maintained a friendship.
Their relationship developed over several years. They reconnected through mutual friends and began spending more time together as teenagers. Their friendship eventually became romantic, although their early relationship was not always clearly defined.
The pair were publicly linked in 2014 and 2015, but their relationship experienced periods of separation. In 2016, Hailey explained that they were not in an exclusive relationship. They eventually went their separate ways before reconnecting in 2018.
By June 2018, they were spending time together again, and their relationship quickly became serious. Justin proposed to Hailey on July 7, 2018, during a trip to the Bahamas.
The couple legally married in New York on September 13, 2018, in a private civil ceremony. They later held a larger wedding celebration on September 30, 2019, at Montage Palmetto Bluff in South Carolina, surrounded by family and friends.
Their relationship has unfolded under intense public scrutiny, particularly because of the attention surrounding Justin’s previous relationship with singer Selena Gomez. Hailey addressed the subject publicly in a 2022 appearance on the Call Her Daddy podcast, explaining her perspective on the timeline and circumstances of her relationship with Justin.
Despite the attention, the couple have continued their marriage while keeping many aspects of their private lives away from the public.
Motherhood and Family Life
In May 2024, Hailey and Justin announced that they were expecting their first child. The announcement also included footage of the couple renewing their wedding vows, marking another personal milestone in their relationship.
Their son, Jack Blues Bieber, was born in August 2024. Becoming parents introduced a new chapter into their lives, alongside their existing professional commitments.
Hailey has spoken about adjusting to motherhood while continuing her work. Her responsibilities with Rhode mean that she must balance family life with creative and business decisions. At the same time, she and Justin have generally chosen to share selected family moments rather than make every detail of their son’s life public.
Motherhood has therefore become an important part of Hailey’s life, but it has not replaced her professional ambitions. She continues to be associated with beauty, fashion, and entrepreneurship while raising her young son.
Hailey Bieber’s Net Worth and Business Success
Hailey Bieber’s exact personal net worth is not publicly confirmed. Estimates vary, partly because her private investments, assets, liabilities, and business interests are not fully disclosed.
Rhode’s acquisition has contributed to considerable discussion about her wealth. However, a business transaction valued at up to $1 billion does not mean that Hailey personally owns or receives that entire amount. The deal involved a company with multiple owners and included both closing consideration and a potential earnout.
Her financial success also needs to be understood in the context of her wider career. Modeling, fashion collaborations, commercial partnerships, and entrepreneurship have all contributed to her professional profile.
Rather than relying exclusively on celebrity associations, Hailey has developed a business role that gives her continued involvement in product development and brand strategy. Rhode remains the clearest example of how she has expanded her career beyond modeling.
What Is Hailey Bieber Doing Today?
Hailey continues to work across fashion and beauty while maintaining her position within Rhode following its acquisition by e.l.f. Beauty. Her responsibilities as founder, Chief Creative Officer, and Head of Innovation allow her to remain involved in the company’s creative direction.
Rhode’s expansion has also continued beyond its original market, increasing the brand’s international presence. This development has given Hailey an ongoing role in a business that now operates within a larger beauty company.
Alongside her professional commitments, she is raising Jack with Justin Bieber. Her public life continues to attract attention, but her work increasingly centers on business leadership and beauty rather than modeling alone.
The combination of these responsibilities reflects how her career has changed over time. She began as a young model, built recognition through fashion, and then developed a beauty business that became a major commercial venture.
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Conclusion
Hailey Bieber’s journey from teenage model to beauty entrepreneur has been shaped by a series of professional changes. Her early modeling assignments established her place in fashion, while her work with major brands helped build her public profile. The launch of Rhode in 2022 gave her a new direction, and its subsequent acquisition agreement with e.l.f. Beauty marked a defining moment in her business career.
Her marriage to Justin Bieber and the birth of their son, Jack Blues, have also shaped her life beyond work. Yet her professional identity extends beyond her family connections and celebrity status. Through her continuing involvement with Rhode, Hailey has taken on a lasting role in the beauty industry.
Her biography is ultimately the story of a career that has moved from modeling into entrepreneurship, with fashion, beauty, and family remaining important parts of her life.